“Among the many things that the male of the species can never understand about feminine wearing apparel is the fact that simplicity is one of the most expensive effects a designer can achieve.
That is why a really well-dressed flapper presents such a shock to the average man’s mind when he reads the price tags on the chic ad deceptively simple garments that make up the flapper ensemble.
In fact, it costs about as much to dress a modern girl in a genuinely modish flapper outfit as it does to equip completely a reasonably well-furnished three-room flat.
The jaunty costume illustrated by Clara Bow is an excellent example of what it costs to be a well-dressed flapper. The total cost of this outfit comes to the very interesting figure of $346.50.”